What is a creative brief? Why do you need one? When do you write
one? As a consultant to creative professionals, Emily Cohen is on a
mission to help corporations, designers, marketers and strategists
improve how they can collaborate to develop smartly-crafted creative
briefs that achieve results.
Creative briefs are typically repetitive, long-winded, over
reaching and, at worse, a manifestation of corporate politics and
insecurities. The best creative briefs provide a clear set of
expectations and define measurable objectives to guide the progress and
success of a project. As an added benefit, the Creative Brief and the
development process can express and support the value and power of
thoughtful, strategic design in achieving creative and results-driven
Members, bring your membership card to the event to receive free
admission. Don't have a card? Log into my.aiga.org,
click on My Account and scroll down to My Service Requests.
Cancellations for the event must be received 24 hours in
advance and submitted
in a message to AIGA. Member no shows wil be billed $20.