Delve deeper into design and join the AIGA Iowa member book club on Saturday, July 25th at Ritual Cafe. Our book for discussion will be on Make it bigger by Paula Scher .

"Make it bigger"-a familiar refrain to any graphic
designer accustomed to presenting layouts to clients-is an apt title for
a book that examines the graphic design profession primarily through
the lens of the business community it serves. Veteran designer Scher
draws from over three decades of design experience to provide readers
with a firsthand account of the creative process, that is, advancing
good ideas and personal vision within the corporate
cultures and organizational dynamics that are predisposed to resist
them. A focus on the collaboration necessary to bring design ideas to
life sets this book apart from others in the genre. In addition to an
interior packed with familiar work, the book's cover and jacket provide
visual stopping power that supports the author's approach. Though this
work is mainly about the design profession, it will appeal to anyone
working in a creative field, whether he or she is attempting to advance
creative ideas or to chart a career trajectory concerned with personal
growth and development.

Phil Hamlett, Turner & Assoc., San Francisco

Please don''t hesitate to come if you haven't finished the book (or
read it at all) we would still love to see your faces and to join in on
the conversation!

Available on line but don't forget to check your local library, 1/2 price book store or post a comment to see if any fellow designers might have a copy you can borrow.

FREE, but you must be a member to attend.
Not a member yet? Not a problem! Join now >

Please note that it may be more beneficial if Book Club attendees have read the book, but please still come even if you haven't read it or have only read part of it. We can still discuss and have fun!