Creative Briefs Presentation — Emily Cohen

What is a creative brief? Why do you need one? When do you write one? As a consultant to creative professionals, Emily Cohen is on a mission to help corporations, designers, marketers and strategists improve how they can collaborate to develop smartly-crafted creative briefs that achieve results.

Creative briefs are typically repetitive, long-winded, over reaching and, at worse, a manifestation of corporate politics and insecurities. The best creative briefs provide a clear set of expectations and define measurable objectives to guide the progress and success of a project. As an added benefit, the Creative Brief and the development process can express and support the value and power of thoughtful, strategic design in achieving creative and results-driven solutions.

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Cancellations for the event must be received 24 hours in advance and submitted in a message to AIGA. Member no shows wil be billed $20.


When & Where
Wed, Oct 20, 2010 7:00 PM - 9:00 PM
Foundry Coworking
1312 Locust Street
Des Moines, IA 50309