Senior Creative Manager/Copywriter
In copywriting, as in design, our work is subjective. Behind every final approval there’s a gut-punchingly-painful make it more clever, make it shorter, make it pop or I’ll know it when I see it. Over his 20-year career in advertising/marketing, Jeff has achieved moderate levels of success navigating the demands of opinionated clients, creative directors, art directors, planners, account reps, etc. During this (therapy) session, Jeff will share some proven tips and personal anecdotes for selling, defending and yes, compromising your work.